Who is Amazon Watch & What do they do?

Amazon Watch is a non-profit, non-governmental organization that strives to protect the Amazon rainforest and its inhabitants. Established in 1996 and based in San Francisco, California, Amazon Watch works together with other environmental NGO's, the indigenous people of the Amazon and certain South American governments to further their goal of helping to protect the world's largest rainforest.

What does Amazon Watch stand for?

Amazon Watch works to promote awareness, preservation and protection of the Amazon rainforest and the indigenous people living there. To accomplish this goal, Amazon Watch focuses on making corporations accountable for their actions as well as campaigning for human and ecological rights. Amazon Watch aspires to promote respect and understanding for both the Amazonian environment as well as to protect the civil-rights of the indigenous populations who have lived in the Amazon for thousands of years.

Our Partnership with Amazon Watch 

At Inkkas we strongly support Amazon Watch's vision to save & preserve the Amazon. We believe that the work that they do is of utmost importance and we feel it is our duty to help. As a small, for-profit startup, we believe that it is our job to give back, especially when the Amazon has given us so much. 

Inkkas is a company that owes much to the culture and history of the ancient people of South America. Our shoes are handmade in Peru, using authentic textiles imported from all over Latin America. The designs and textiles that decorate our shoes date back hundreds, even thousands of years to the native peoples of South America. Our goal is to help preserve the descendants of these ancient people and the land they live in.

Amazon Watch - Campaigns & Projects:

The Campaign to Stop The Belo Monte Dam

In wake of plans to build the world's third largest dam, Amazon Watch has rushed to stop the potential environmental catastrophe that this structure would likely cause. The Brazilian government is currently planning on building the dam in the Pará province on the Xingu River. This could cause up to 80% of the Xingu River to be diverted and lead to the flooding of over 400 square kilometers of land and displace more than 20,000 people

Defending U’wa Life

Cleaning up Chevron's oil spills in Ecuador

For years Chevron - while drilling for oil in the Amazon - has dumped billions of toxic waste-water and spilled millions of gallons of crude oil into streams and rivers. In a heroic struggle against a major multinational corporation, the indigenous people, with the help of Amazon Watch, are fighting to hold Chevron accountable for this gross abuse of the Amazon.

The Territory:

Ever since its establishment, Amazon Watch has been assisting the U'wa people whose way of life is in danger. U'wa, a word that means "the people who speak," are an indigenous people who base their culture around respecting and preserving the environment. Currently the U'wa people are under threat from the Colombian government's state-owned oil company Ecopetrol, which has begun drilling for gas on U'wa territory.

Did you know?

  • The Amazon rainforest is the largest tropical rainforest in the world, covering over five and a half a million square kilometres (1.4 billion acres).
  • Over half of the Amazon rainforest is located in Brazil but it is also located in other South American countries including Peru, Venezuela, Ecuador, Colombia, Guyana, Bolivia, Suriname and French Guiana. 
  • 10% of the world’s known species live in the Amazon rainforest. 
  • 20% of the world’s bird species live in the Amazon rainforest. 
  • According to Rain Tree, there are approximately 200,000 natives living in Amazonia today. This is in stark contrast to the 10 million that are estimated to have lived there 500 years ago.
  • Most of the Amazon River’s water is from the glacial melt in the Peruvian Andes.The river has 16% of all of the world’s river water and empties 28 billion gallons into the Atlantic every minute. 
  • Oxygen: An entire 20% of Earth’s oxygen is derived from the Amazon Rainforest alone.
  • The World’s Pharmacy: About 25% of all drugs are derived from rainforest ingredients. However, it is estimated that scientists have only tested 1% of tropical plants for medicinal uses. Plant species are becoming extinct every day due to deforestation, and with them, our ability to cure new diseases.
    *Facts cited from ecolocalizer.com

Check out this short video from Amazon Watch

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